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jewelry with intention

Thirty years ago, I was a traveling salesman for a jewelry wholesale company — Gold and Diamonds. About a year in, I was robbed at gunpoint. They took everything — over a quarter million dollars in jewelry. Thank God I wasn't hurt. Even though it wasn't my fault, I felt responsible. I stayed on without pay to help the company recover. Unfortunately, they had to close their doors.

I was out of a job with a wife and two kids to support. I had to figure something out — fast.

Two weeks in, still searching, I remembered something. A customer from my traveling days sold antique jewelry at hospitals, and people were always asking him: "Do you have Sterling Silver?" My background was Gold and Diamond, but the idea stuck. What if I could develop a Sterling Silver line with the same look and feel as genuine Gold and Diamond jewelry?

Then a customer came to me with a request — could I make a Sterling Silver copy of her engagement ring, something she could wear while traveling? That's when I discovered a rhodium plating process that makes Sterling Silver shine like gold and resist tarnish for years. A finish so good, people can't tell the difference.

That was over twenty years ago. Thousands of customers later, El'Ark Jewelry is still doing the same thing — bringing you timeless pieces that look and feel like the real thing, without breaking the bank.